Episode Transcript
Abdulaziz M Alhamdan 0:08
femininity is powerful in all its forms exceptional women, rare girls must be appreciated in every way for their perspectives, actions, thoughts, and their unique ways of being such rare girls are inspiring. And this is what this podcast is all about. Hello, my name is Aziz and my guest today is Julia Jeff. Julia is the co founder and CEO of killin media. And this year, she graduated from Taras Shevchenko National University of Kyiv with a degree in Public Relations. Currently, she is a creative entrepreneur, and she has a content marketing agency as well as working on launching her fashion brand. Julia is fascinated by studying entrepreneurship and everything connected with video production and film making. Julia, how are you today?
Julia Jeff 1:13
Hi, I'm good. Yeah, really good. Except that I'm a little bit ill because I are working too hard. So yeah, but it doesn't matter. I felt excellent.
Abdulaziz M Alhamdan 1:29
I love this. I was gonna say other things. But I want to focus on that. What drives you to work so hard, because I can relate. And sometimes you can burn out or your body says stop, get sick, so you can relax. But what motivates you to be a hard working person,
Julia Jeff 1:49
probably. This is my childhood. And I worked too hard when I started in university. And when I started in school, this was important to me to be axon student, because my mum was and so she wanted me to be the best student from this time. I like working too hard. That time, it was a little bit too hard for me. But now I feel excellent working 12 hours for just for one day. So yeah, this, this is my decision. This drives me to make some really great projects and to achieve my goals really fast. And this drives me crazy. So I want to work harder even than I do right now.
Abdulaziz M Alhamdan 3:06
I love that. And you know, some people might listen, I think, oh my God, I want to be able to work like jeulia 12 hours in a day get my goals faster. Some people say look, even if you love something, but if you do it 12 hours a day, every week, every day, you get bored or something and you need discipline, not motivation, then what is your thought? Like your advice to people who want to be more productive? Do you sometimes, like get overwhelmed by working too hard? Or is that energy? How do you keep it alive? Do you visualize your goals and manifest them before beginning work? Or do you take naps in the middle of the day? Or how do you go about it?
Julia Jeff 3:51
Okay, I will say that this is not very healthy for your, for your mental health for your body. But I have some interesting Bierut I'm just 21 years old, and I have really many time for work and I don't have children I done. I didn't study anymore. I mean in university, so I can spend time working in achieving my goals. But I want to mention that for every person, this is his own decision. You must must be patient, you must be very, very cautious about your house and your feelings. Because when I burned I just I realized that this was too hard and I need to stop. And from that time, I'll try to listen to myself. So I think that this is like not your best decision if you work too hard, but for me, it's okay. It's individually. So I, I will say that if you want to work too hard, firstly, you need to work at your best job. Like if you work at a job that doesn't drive you. So this is a problem, you will burn very fast, you need to have like, more important goal than achieving some standards. Standard goals as buying an apartment or buying a car or something like that, I have a goal like making social projects for my country and making great content for brands. Because this drives me crazy. And I do this from my 12 years old. So I really like my job right now, this is what I dreamt to do all my life. So now I have very much very, very many energy for achieving goals and for working hard, but this this one be like in two years, I think. But now I have this opportunity. So I will do and I heard, start working hard very much, because I have this opportunity, but you can have and cannot have. So just listen to yourself.
Abdulaziz M Alhamdan 6:37
I agree. I like that very much. I want to speak about the social projects you want to start for Ukraine? Can you tell me more about it? Do you know a lot of people who in the domain. So you already know a lot of volunteers and you want to be involved? Or what really is your vision for this?
Julia Jeff 6:58
Okay. I will say that before war, we had one perfect project for disabled people to communicate. Like, we had to do some social videos that just help them to communicate in society to make friends. And, you know, this is a little bit hard for people who have some problems with their health. So we just made that project made that idea that we can make these people communicate and making friends by bike playing computer games. Yeah, it's a bit interesting. So that was before war. But now we have one more project because that project was cancelled due to the war. So we have one more, that will be probably in two or three months. And this is connected with a sort of social project for parents and children who emigrated from Ukraine. And they need to, to be like, sociable, but they don't have opportunity to, to communicate. Yeah, it's similar to previous project, but it's a little bit different. Like we were making feeders for them, to help them to, to just improve their communicative skills to improve their skills that children need in any in any age. So we will have this in two years or three years. And so yeah, this is for parents or for children who don't have like opportunity to, to work with professional that will help to increase children's skills in communicating in some standard skills, like mathematics and something like that. So this is very simple, basic skills that they don't have opportunity to, to improve right now because they don't have professionals. So yeah, this is like mean, a little course for them to improve their skills by themselves.
Abdulaziz M Alhamdan 9:42
I really, really love that. And again, I will return because I want to know more about the person behind the projects, which is you. If your friends were to describe your personality, what would they say about you?
Julia Jeff 9:57
I think that um, enthusiastic, that love achieve goals, something like that I love communicate very much with interesting people. And I also love working as you can, as you can know, right now. So, um, now, I would think that, my, my friends, think about me that I work in too much. And that I'm good person. Yeah, for me, it is very important to be just a good person. And to remember about basic principles in life, to be kind to everyone to, and to be like a patient to be to be just a good person and to help everyone who needs to who needs this. So I think that this is very simple, but this describes me the best.
Abdulaziz M Alhamdan 11:08
Thank you. And you mentioned interesting people, what makes other people interesting for you, what characteristics do you love about people that you want to make them your friends, etc.
Julia Jeff 11:22
Firstly, this is their story about themselves. This is their experience in life, for me, it is very important, like, person had have to be very enthusiastic, like me to be my friend, I'm really eager to know everything about the person who achieved more there is more than me, right now. So, this is like, persons with some achievement in different spheres of life. And this can be not just enterpreneurship that I love. And some, like more, it can be even, like arts or Tomten more. And yeah, by the way, important thing that this person needs to be very kind and very intelligent. For me, it is important, I cannot communicate with people who just think that they're better, or they're just can there can stand are other people like, what are you doing? No, I cannot communicate with you. You can and you should be kind to everyone. And then I I really love to communicate with you. Because I really like person that have the same vision of life and vision of other people that I do. So for me important. Probably experience story of this person, and their achievement, their enthusiastic way of life.
Abdulaziz M Alhamdan 13:18
Thank you. And does this mean when you meet new people, you're at first closed and maybe have like a bitch face. And they think you're a bit like angry and serious and snob, but when you know them, you can open if you know, they're good people. They're interesting, they have a good story. They're trying to change things, or are you open from the beginning, but if a person is not your person, then you close after
Julia Jeff 13:48
I am very, very open people. I'm very open person. I just I want to communicate with anyone at the beginning. And then I when I realized that this person is not for me, I just I started to be like, just closer to myself. So yeah, I really like to be open minded and to be open to every person that I meet at the beginning. I don't like beach faces or something like that. But I heard the story that my best friend and I were very like beach faced at the beginning. And then we made great friendship because we realized that we are the same. We're just the same. We have the same taste in music in people and we have the same goals in life. So yeah, this was the the one story I lived when I started to build a great friendship with a person who would just seem to be very close and very beached. I think I understand
Abdulaziz M Alhamdan 15:17
that really, really interesting. And where are you right now in the world in which place which city,
Julia Jeff 15:27
I'm in Ukraine in cave. This is my native land, and I don't want to leave anywhere else. So I decided to stay here to make my future here to, to build the best environment here to build the best opportunities for myself here. So yeah, I'm just right now I'm here. I'm home.
Abdulaziz M Alhamdan 16:02
I love that. And soon I want to talk to you about the war. But before that, your fashion brand? Can you tell me like, how did the idea come to you? What is the vision? What did you feel you can do that is better or different to other brands? And what is it like when you were little, you dreamed of being Coco Chanel, or something like that?
Julia Jeff 16:26
No, I never dreamt of being like, co founder or just founder of fashion brands. This was very, very not for me. Like, I was something, something more about content creating. But now when the worst start started, I realized that I want to build something great in other spheres of business. So and yeah, one my favorite brand, just stopped to work in Ukraine. And I realized that this is the opportunity for me, I have to build the perfect brand, with this product is that our environment and our niche doesn't have. So I'm that person that just wanted to close the gap in business. And I just, I thought that this was not for me like fashion brands. No, no, I'm more. As I said, I'm more in content creating so. But now I realized that if I do this, I will do this perfect. And doesn't matter. This is content creation agency, or this is fashion brand. I'll do this best the best that I ever could.
Abdulaziz M Alhamdan 17:57
I like that I really admire your desire for excellence. And you mentioned a lot content creation, content creation. What is for you the content creation? Do you look for it in a story beauty expression? Why do you love it? What's so interesting to you about content creation?
Julia Jeff 18:22
To start with, I want to mention that I am doing this from my 12 years old. My childhood, I think I'm very eager to do this guest. This not about visual this about means this about something more than just a picture something more just a text. So yeah, for me, content creation is about means and this is about some very important things that you want to just deliver to your, to your audience. This is about creating the environment that you want to be in. This is about the way of life when you just want to build something great. And my instrument for this is content.
Abdulaziz M Alhamdan 19:26
I agree. And I actually believe that the President of Ukraine when the war started used content magnificently, in order to raise awareness about the invasion, although nowadays people should be reminded that there is war in Ukraine, that people are dying, that it's really important. So can you tell me about February 24? How did you discover that invasion? How did you feel what is the story of that day for you?
Julia Jeff 19:59
This was the worst day in my life, because my mom just woke me up and just told me that the war began. So this was the hardest words in my life. I thought that this is the end, I just, I didn't feel what was going on and what I should do. I just cried a lot. I didn't, the first time in the life, I didn't realize what is going on and what I should do. Like, this was the worst feeling in the world, when you start to start to prepare for something terrible in your life, probably for that, cause you don't know if you're home, and your building will be the next to destroy it. That was probably the worst day. And now when I just started to remember this, I started to feel like very terrible. For me, it's no, I just I didn't realize how this is possible in our century. This is crazy. But now I live in this reality. And you just started to, to be like in this every day. And for you, it is not something exceptional. But when you realize that this is war in your country, you just start to be like, very shocked, because how is this possible?
Abdulaziz M Alhamdan 21:48
I agree. It's absolutely horrible. Now, can you describe your life? Did the war push you even more to be working even harder? I know you mentioned now that you want to and you are involved with some social projects? What do you believe? What do you see will be the recreation of the Ukraine economy? What's your vision for it? I know you're someone with a lot of ambition.
Julia Jeff 22:17
Yeah. I think that this, this is very, very shocking. Just period for our country and for our economy. And we just cannot leave with how we did before this. But this is a new life. For me. This is something you have because now I appreciate what I have. And I done. I don't do what I don't want to do. Because now I understand that life is too short. And this can be my last day. Yeah, this is our ordinary thoughts. For Ukrainian people. This is ordinary thoughts when you think that this can be your last day. So how I want to spend this and this Saad discretion make my day. Like, I don't do what I don't want it to do. I I try and to appreciate my people are trying to appreciate my family and to spend more time with my family. And yeah, I'm working too hard because I want to I wanted to stop this much earlier. So yeah, I work too hard for my country for my economy, because I know that she needs me. She needs everyone to be very strong. And I'm trying to be very strong.
Abdulaziz M Alhamdan 23:56
Thank you, Julia. I really admire you. You're someone who is really the pride of Ukraine and all I can say is love our grainy. Hello, I am Starla I wish you good health, good recovery from feeling sick a little bit. And that you can return to the work you love and you grow and make all your dreams and Ukraine. come through. Thank you, Julia.
Julia Jeff 24:23
Thank you. Thank you so much for invitation
